Notes
1 The framing with the use of the hammer symbolizes Flow State’s versatility of their services, hence the ‘roof’ being over many other roofs of homes.
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1 The framing with the use of the hammer symbolizes Flow State’s versatility of their services, hence the ‘roof’ being over many other roofs of homes.
Flow State Home Services
Flow State Home Services is based in Joseph, Oregon. I was tasked with revising the logo to create a more cohesive flow (yes pun is fully intended).
The typography was customized to reflect the ever-changing structures, aesthetics, and overall engineering of modern architecture. The use of all lower-case characters, with a ligature, in a sans-serif font was done to bring acknowledgment to the times of modern architecture.
