Stay Lit Responsibly.
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Lity CLASSIC &
Lity HAPPY DAY
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Lity DARK KNIGHT &
Lity CHILLLL DUDE!
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Lity WHALE ALE &
Lity WONDER![]()
Lity CLASSIC &
Lity HAPPY DAY
Lity DARK KNIGHT &
Lity CHILLLL DUDE!
Lity WHALE ALE &
Lity WONDER
Notes
1 The can designs and names are reflected in the composition of the ale itself; i.e. Lity DARK KNIGHT is a darker, malty brew and Lity HAPPY DAY is a hoppier brew.
2 Lity can be pronounced two ways: LIGHT-ee & LIT-ee. Whichever comes first.
3 The CHILLLL DUDE flavor will NOT make you chill out.
1 The can designs and names are reflected in the composition of the ale itself; i.e. Lity DARK KNIGHT is a darker, malty brew and Lity HAPPY DAY is a hoppier brew.
2 Lity can be pronounced two ways: LIGHT-ee & LIT-ee. Whichever comes first.
3 The CHILLLL DUDE flavor will NOT make you chill out.
Lity Ale
The biggest idea in my head when creating Lity Ale was, “How can I bring Bend to Chapman?” My hometown of Bend, Oregon, is one of the beer capitals of the country, boasting over 30 local breweries (and counting). Having grown up in beer culture, I wanted to pay an homage to the community of “beer bros” that identify as microbrew connosseurs.
In my research I grabbed images from my favorite local brews from Bend that have always stuck with me as I grew up. During the creative process of these labels and logos, I kept asking myself, “If I saw this in the aisles at Safeway, would I stop and do a double-take to admire it?”
As soon as I was able to positively answer that question, I knew that I had encompassed Bend in my work.