Lunaro Tequila Lunaro Tequila
Lunaro Tequila Lunaro Tequila
Lunaro Tequila is a fully realized brand developed from concept to execution, designed to explore how a modern spirits brand lives across physical, digital, and cultural touchpoints. The goal was to create a bold yet refined identity that balances nightlife-driven energy.
The project encompassed the full creative and strategic process, including brand positioning, visual identity, packaging design, photography direction, and campaign development. Lunaro's system was then extended into a responsive website experience, transactional and marketing email flows, and a complete social and paid advertising strategy.
Key deliverables included a comprehensive brand book, bottle and label design for Blanco and Reposado expressions, a bartender's kit as a lifestyle extension, web and mobile UI campaigns, email campaigns, social media content, static and video advertisements, and a cohesive marketing strategy tying all touchpoints together.
